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Kennedy Business Consulting
From Legal Services to Corporate Law:
Kennedy’s Commitment to Fairness
“Kennedy's wealth of legal and business expertise promises to be a tremendous asset to our City Council. His teaching approach at Christopher Newport University, particularly in the Business Law for the Arts class, has garnered enthusiastic praise from students. By incorporating innovative technology and project-based learning methods, he keeps students actively engaged."
William Donaldson
Assistant Professor
Christopher Newport University
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Kennedy's journey into law was not just a career path—it was a calling deeply rooted in a commitment to social justice and equity. His formative years as a young attorney at New Jersey Legal Services shaped his understanding of the profound impact of legal advocacy on marginalized communities.
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During his time at New Jersey Legal Services, Kennedy helped countless individuals facing dire circumstances. He advocated for tenants, assisted the elderly with estate planning, helped people overwhelmed by debt file for bankruptcy, and appealed denials of social services benefits. Kennedy’s tenure at Legal Services was both rewarding and impactful.
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Transitioning into the corporate sphere, Kennedy maintained his commitment to equity and fairness. He has represented corporations, celebrities, and organizations in contractual negotiations and disputes. Through meticulous negotiation and strategic planning, Kennedy strives to achieve favorable resolution, protecting his client's interests and fostering collaboration—a testament to his ability to bridge divides and find common ground.
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Business Savvy Leadership:
Kennedy's Proven Experience
​Understanding the intricate dance of business operations and financing is crucial for running a city, a fact that Kennedy knows well. For over two decades, he has led TheKennedyFirm.com, a business consulting and media development powerhouse. His journey began in the courtroom, litigating contract disputes which earned him respect and recognition. However, Kennedy's vision extended beyond the courtroom.
Shifting his focus, he embarked on a mission to help businesses get off the ground and bring their innovative ideas to the public. His strategic planning and execution skills became the cornerstone of his work, attracting major clients such as Canon, Cartoon Network, and FedEx. Yet, Kennedy's impact wasn't limited to corporate giants; he also dedicated himself to supporting local community organizations, understanding that true progress starts at the grassroots level.​
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As a City Councilman, Kennedy is prepared to leverage his extensive experience to benefit Newport News. He envisions creating opportunities for new businesses to thrive, raising funds for vital city initiatives, and cultivating strategic partnerships to address and solve pressing issues. Kennedy plans to use multimedia platforms to engage the community, ensuring transparency and fostering a sense of involvement among residents. His story is one of transformation and dedication, poised to bring a wealth of knowledge and a visionary approach to the city's leadership, ultimately enhancing the quality of life for all residents.​
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"I have witnessed Kennedy's outstanding leadership and business acumen firsthand. He will bring his vast experience to Newport News, creating business opportunities, raising essential funds, and forging strategic partnerships. His innovative approach and unwavering dedication make him the perfect choice for the job!
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RC Miller, Sr. Product Counsel at Zoom
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Harnessing Media Power:
Kennedy’s Vision for Newport News
To change systems, we must first change hearts and minds. This fundamental truth underscores the power of media in today's world, where platforms like Facebook, Instagram, and YouTube dominate our daily lives. As a visionary media developer, Kennedy has collaborated with some of the top companies in America, crafting experiences that resonate and educate. These are skill sets he is eager to bring to Newport News.​
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Kennedy’s work with Canon’s Consumer Imaging Group is a testament to his innovative approach. Tasked with creating interactive sales training tools, Kennedy developed over 120 training games that engaged independent sales reps from top retailers worldwide. For over 12 years, these innovative games made sales training fun and engaging, revolutionizing Canon's approach and ensuring sales reps were well-versed in the fine points of Canon equipment.
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Kennedy’s collaboration with Cartoon Network to create signature games for their most popular shows showcased his ability to blend creativity with technical skill. The Batman game he developed remained the network's most popular game for two years, significantly boosting advertising revenues and maintaining Cartoon Network's competitive edge in web development.
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Kennedy collaborated with Random House Publishing to introduce innovative digital strategies aimed at engaging a younger audience. Through animations, games, music, and web content, he created interactive experiences to promote books effectively. This initiative included developing a mini-site used to enhance sales and marketing efforts both online and offline. Kennedy's utilization of new technologies significantly contributed to increasing book sales, marking a pioneering effort for the publishing industry at that time.
"During COVID, many churches had to close their doors because the congregation couldn't gather in person. But I am grateful that God gave me the vision to embrace technology. Kennedy was there, right by our side, helping New Beech Grove continue to grow and thrive through the toughest of times. He's a true servant leader, full of resilience and innovation."
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Dr. Willard Maxwell, Jr.
Pastor, New Beech Grove Baptist Church